In recent years I have been exploring the parallel practices in advertising and the arts. Throughout history advertising has become an art form of its own. This seems only natural as both practices are all about communicating a message and both represents the culture of the time. While they have much in common, they are also intrinsically different – both convey a message but the intentions differ enormously. And while advertising is measured by commercial success, the arts are measured by lives changed!
Having worked on numerous major multinational brands for the past 20+ years, I like to broaden my scope to the wider arts and cultural sector. Almost like moving house, you keep the things that you feel passionate about and build on it by adding your latest acquisitions.
With a bit of co-ordination (and plenty of planning), everything seems to have fallen into place.
From copywriting to art direction.
From commercial brands to arts and cultural organizations.
From through-the-line ad campaigns to branding.
From creative to project management.
From Hong Kong to London.
Or anything in between.
This is what I call my new home now – until my next reinvention...
So, welcome...kick off your shoes and make yourself at home.
