I'll keep this short...

I studied graphic design in Hong Kong Polytechnics and have gained a MA in Museum and Gallery Management from City University London. Started as a copywriter, I have lived and worked in Hong Kong, Beijing and now in London and was formerly creative director for agencies including Lintas Worldwide, Foote Cone and Belding, D'Arcy, Triangle and World Writers.

Over the years I have created image campaign for international brands including American Express, IBM, Unilever, Nestle, Johnson & Johnson, NEC, Mars, MasterCard, Northwest Airlines, Bally, Citibank, InterContinental Hotels, Campbell's, Colgate Palmolive, Perrier. As former creative director for World Writers I have helped various international brands to communicate their message to consumers around the world including H&M, HSBC, Amstel, Kimberley Clark, NetJets Europe, DaimlerChrysler, South African Tourism and adidas.

Actively involving in the Arts, I am Vice-Chair of the Chinese Arts Centre in Manchester since 2002 and contribute regularly in advertising publications in Asia.

After working on so many commercial brands since I started my career, I am now particularly passionate about promoting arts and cultural brands especially institutions with a strong international ambition. I also long for the opportunity to promote a Chinese brand internationally.

I am now an independent creative and cultural consultant, offering copywriting, creative direction, broadcast production management and cultural consultancy on multinational advertising campaigns. I am also working with a variety of clients across the arts and cultural sector.

Little known fact: I had my own column writing pop music reviews in Youth Weekly and DJ Weekly when I was 18 and have interviewed Natalie Cole at the then famous Eagles Nest nightclub on the top floor of the Hilton.

more to come...and detail CV upon request.